Instagram announced Thursday that it’s testing new options in the U.S. to verify that users are 18 years old.
To address the concerns of lawmakers and parents, Instagram is requiring users who attempt to edit their age from under 18 to 18 or older to confirm their age by either uploading a photo ID, recording video selfies or asking mutual friends to confirm their age.
The stricter age checks come after studies tied Instagram use to the mental health of young users. After facing backlash, the company rolled out more tools for parental controls such as Family Center.
The social media platform said the measures are guided by the principle that teens and adults have age-appropriate user experiences on the platform.
Instagram, owned by Facebook parent Meta, said that it will send video selfies to Yoti, a London-based company that uses artificial intelligenc to estimate age based on facial features. Meta said the technology can’t recognize any other identity except for age.
Yoti and Meta will delete video selfies once the age is confirmed, the company said.
Instagram in 2019 began requiring people to provide their age when registering. There’s also a minimum age of 13 years old to sign up.
“Understanding someone’s age online is a complex, industry-wide challenge. We want to work with others in our industry, and with governments, to set clear standards for age verification online,” Meta said in a press release. “Many people, such as teens, don’t always have access to the forms of ID that make age verification clear and simple. As an industry, we have to explore novel ways to approach the dilemma of verifying someone’s age when they don’t have an ID.”
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