1st Eleven Ltd., a wholly owned subsidiary of Planet Ventures Inc., has reached an agreement with ECL Gaming whereby ECL will be joining 1st 11’s creator network.

ECL is a leading e-sports organization focused on creating a positive impact, equity and inclusion for women in the gaming industry. ECL is based in the United Kingdom and has over 100 of the most popular and engaging female gaming creators, e-sports and YouTube talent. ECL will use 1st 11’s Challenge app to create fun interactive challenges and rewards, as well as to support 1st 11’s proprietary formats and experiences focused on fun challenges, rewards and experiences.

1st 11 is an entertainment and technology business that is the home of challenges which offers fans, gaming creators and communities tools to be able to easily create and share fun, accessible challenges where fans can play to earn exclusive experiences, NFT (non-fungible token) rewards and more. 1st 11 also helps brand partners activate within the gaming space with scalable interactive programming and gaming formats that feature a growing network of the world’s most popular sports stars, influencers and e-sports talent.

Via 1st 11’s mobile Challenge app fans can easily play alongside or against their heroes and favourite creators across a wide range of AAA titles and blockchain games. ECL will also feature in 1st 11’s flagship football and gaming crossover format alongside a number of 1st 11 ambassadors, including international soccer star Arthur Melo (Juventus and Brazil). ECL’s female gaming talent will take part in the format’s hero challenges and promote and support unique experiences supported by 1st 11’s technology where fans can join in the fun seamlessly.

Chris Glancy, chief product officer, 1st 11, stated: “1st 11 is focused on promoting diversity, equity and inclusion within the gaming community. Our purpose is to design gaming challenges and experiences that are fun, entertaining and positive. There are over a billion girls that play video games, ECL has an incredible roster of talent and we look forward to collaborating to make an impact together.”

The new strategic partnership will see all ECL’s talent roster incorporated into the 1st 11 creator network. The 1st 11 creator network is a mobile talent management and influencer marketplace custom built to provide best-in-class analytics, measurement and full service support for scalable gaming activations by brands and rightsholders. The 1st 11 creator network is designed to blend seamlessly with 1st 11’s consumer-facing Challenge app, where casual gamers can discover, take part in and create challenges whilst simultaneously earning, winning rewards and/or purchasing products.

Planet would also like to announce the appointment of Craig Loverock to the board of directors. Mr. Loverock is a licensed CPA, CA. He has over 25 years experience in accounting and finance roles in Canada, the United States and England. Mr. Loverock has been the chief financial officer and corporate secretary at Contagious Gaming Inc. since Nov. 30, 2015, and currently serves as the chief financial officer of Sproutly Canada Inc. He also currently serves on the board and as the chair of the audit committee for Worksport Inc. Mr. Loverock is also on the board of 1st 11.

About Planet Ventures Inc.

Planet is an investment issuer listed on the TSX Venture Exchange that is focused on investing in disruptive companies and industries that have high-growth potential. Planet’s unique portfolio-driven investment policies provide its investors with access to emerging and high-growth opportunities while shielding them from any formidable downside.

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